? @nikitatiwari, Pink Crop Cardigan at Target
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Department Stores With Girly Brands IN THIS POST

Shopping from department stores is great! We are here for the convenience to find everything in one place and the discount coupons! But how many times did you type “girly clothes” on your favorite department store’s website and found exactly what you were looking for? Probably never, right? I know how hard it is, so for this post, I made a careful selection of lovely brands that have a strong girly girl aesthetic for every season, not only spring/summer floral dresses. That means only feminine clothes that are heavy on dainty features like ruffles, bows, eyelets, lace, silk, delicate embroideries, puff sleeves, flattering feminine fit, vintage retro flair, and ladylike shapes. Also, pastel colors, whimsical patterns like florals, hearts, polka dots, ginghams, romantic details such as pearls, golden buttons, and so on.

I guess you got the picture! I tried to cover all bases and feature as many ladylike size-inclusive brands as I could find at Target, Macy’s, and Nordstrom. Yes, girly plus size clothes too, baby!

→ If you’re not looking for department stores, take a look at our post with
the cutest online stores to buy feminine and girly clothes

At the end of this post, you’ll find a list of girly brands available in several different department stores. And as much as department stores have some brand rotation, the perks are dreamy! First, the convenience to shop for AUTHENTIC beauty products, jewelry, clothes, and sometimes even decor, furniture, and food altogether! Second, lovely customer service, great discounts, human delivery times, and the possibility to return in-store, for the ones that still have a brick and mortar presence. That’s why I focused mostly on brands and collections created exclusively for each store. But I also included not exclusive ones!

So, I hope you enjoy this list and find the most enchanting outfits to go on picnics, dates, brunches, back to the office… and embrace your girly girl princess mood!

→If you love the girly girl aesthetic, check our Romantic Guide with
The Best Girly and Feminine Clothing, Decor Ideas, and Beauty Tips for Women

Girly Clothes Brands At Target


Price Range: $-$$ | Size Range: 00/XXS – 30W/4X Plus Size

Ridiculously cute clothes for every day at such affordable prices that you won’t even take the trash without looking and feeling like a doll! They also have the daintiest wallets, bijoux, backpacks, hats, and accessories. Even floral belts! And everything comes in a wide range of human sizes! They are new and exclusive at Target.


Price Range: $-$$ | Size Range: 00/XXS – 30W/4X Plus Size

Looking cute while doing good? Universal Thread is exclusive at Target as well and besides adorable clothes, they make high-quality sustainable fair trade jeans. Major win-win. Oh, and everything at very honest price points. Make sure you read the reviews thoroughly to check the fitting. For some pieces, not all, petit ladies considered them to be on the large side and some busty girls were very happy about accommodating the girls comfortably.


STARS ABOVE – Cute PJ’s & Loungwear

Price Range: $-$$ | Size Range: XS – 4X Plus Size

The cutest pajamas and loungewear that you can wear to walk the dog and some people might even notice you’re in your PJ’s. Depending on where you go, you may even be overdressed! Just kidding! No, I’m not.

A NEW DAY – Girly work clothes

Price Range: $-$$$ | Size Range: XS – 4X Plus Size

Lots of cute accessories (reminded me of H&M) and some adorable everyday and work clothes to put together feminine outfits. They have more solid fabrics, not a lot of prints, with exception of the flowy summer dusters. The girly twist is on the shapes: ruffles, puffed sleeves, pleated skirts, gingham in pastel colors. It’s a small but beautiful collection more serious girly than cotton candy girly.

AUDEN – Lovely comfy underwear

Price Range: $-$$ | Size Range: 32AA – 48G Plus Size

All these ladylike clothes deserve sweet, pretty, comfortable, flattering, and affordable underwear! That’s what you’ll get at Auden. Delicate lace bralettes, briefs, thongs, babydolls, and so on. Everything is sized thoroughly to fit real human bodies that, guess what, come in all sizes and shapes!

Girly Clothes Brands At Macy’s


Price Range: $$ – $$$ | Size Range: 0P/PXS Petit – 24W/3X Plus Size

Cuddles to the romantic cardigans, the girly pants, and the feminine jackets. The clothes have a feminine flair with a vintage retro vibe. They also have lovely pj’s, floral robes, fun socks


Price Range: $$ – $$$ | Size Range: 00/XXS – 24W/3X Plus Size

Another brand created exclusively for Macy’s, they have the cutest work clothes also for plus size! But they also have lovely dresses, crop tops, shorts, bikinis, and pants! But definitely take a look if you like flattering blazers and trousers in cute patterns or solid fabrics.


Price Range: $$ – $$$ | Size Range: 00/XXS – 20/XXL

Riley & Rae created an adorable collection exclusive for Macy’s. The feminine accents are more on the shape than on the patterns, so they are great for more formal work environments and women whose girly side is more discrete.


Q+A – Girly cottagecore vibes

Price Range: $$-$$$ | Size Range: 0/XS – 16/XL

Puff sleeves, smocked tops, tiered dresses, lace crochet. Everything is very delicate like a breeze to put you on a promenade in the rose garden mood.

COTTON ON – Laid back girly girl

Price Range: $$-$$$ | Size Range: 0/XS – 16/XL

Cool Australian brand for laid-back casual fashion. You’ll find girly dresses, cute loungewear, flattering jeans, and more sweet clothes for every woman’s size.

Girly Clothing Brands At Nordstrom


Price Range: $$ – $$$ | Size Range: 0/XS – 14/L

Endless Rose makes cute but tiny clothes, according to most reviews. They have a lot of dainty floral prints, cute crop tops, delicate mini skirts, feminine blazers, flattering short dresses.


Price Range: $$$ | Size Range: 0/XS – 16/XL

Alice + Olivia is a girl’s girly clothing brand. You’ll find flattering clothes that cutely accentuate our feminine shapes. Be ready for bows, ruffles, eyelets, smocked tops, puff sleeves, florals, delicate skirts, and all sorts of delicate whimsical patterns. And if you prefer more classy solid fabrics, you’re in the right place.



Price Range: $$$ | Size Range: XXS- 3X Plus Size

Figure flattering, sustainable, and super feminine clothes. The Nordstrom inventory is different from the Reformation website and some pieces are exclusive.

Also at: reformation.com


Price Range: $$$ | Size Range: XS-XL

Very sophisticated girly dresses and jumpsuits, but casual. The type of feminine clothes you would be well dressed to visit your in-laws at the Hamptons or have a classy first date in Paris.


Price Range: $$$-$$$$ | Size Range: XS-XL

Uh fancy! I consider them a girl boss brand, with clothes that you can go to work in a formal office but look very feminine. You’ll find cute clothes in fine fabrics like linen, cashmere, chiffon, and silk alongside high-quality jeans. They also have beautiful everyday clothes, shoes, accessories, and swimsuits.

Also at: veronicabeard.com



Price Range: $$-$$$ | Size Range: XXS- 3X Plus Size

Lovely casual pieces and some cute work clothes, particularly trousers and jackets. Also, you’ll find adorable loungewear like ruffled sweatshirts and shorts.

Available at :



Price Range: $$-$$$ | Size Range: 0/XS – 16/XL

Cute, figure-hugging, slightly sexy dresses and a few skirts and tops in the same style.

Available at :



Price Range: $$-$$$ | Size Range: 00/XXS- 24W/3X Plus Size

Everything is delicate, feminine, and cute. You’ll find from everyday tops with delicate ties to smocked blouses, ruffle dresses, and skirts. However, not so exciting for my curvy friends: they only have part of the collection in plus sizes!

Available at :



Price Range: $$-$$$ | Size Range: 0/XS – 16/XL

Dainty casual clothes with whimsical patterns. Special points for the extra romantic dresses with a vintage vibe.

Available at :


Also at: lostandwander.com


Price Range: $$S-$$$$ | Size Range: 00/XXS- 16/3XL

Romanticism redefined. That’s Rebecca Taylor’s Instagram bio and it says everything you need to know about their sophisticated, chic, boss girly clothes. I love how they nail the fact that you don’t have to be childish to be feminine if you don’t want to.

Available at :


Also at: rebeccataylor.com

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