Welcome, Goddess!
You can be soft and tough, bold and dreamer, a traditionalist and a rebel,
a romantic and a hero, vain and simple, classy and adventurous, witchy and scientist.
☾
At The Mood Guide, we believe that the complexity of women diversity, moods and phases is beautiful,and makes us just as special as the moon.
Our Mission
To be your online guiding star, visually organizing the best stuff on the internet to match every woman’s mood, situation and lifestyle. We believe that when you use your money to shop things that will truly make you happy for being who you are, you achieve real empowerment.
What/Who/How
Find products by mood and with purpose
THE PROBLEM
Every day we shop online. Sometimes we want to buy natural and organic clothes for our children, and sometimes we are looking for a chic coat for a social event. Among so many options online, lists of product recommendations like ¨the 10 best winter coats¨, are a great filter and big help. But it turns out that I always noticed a big flaw in these lists. I just thought: ¨These are the Best coats for whom? ¨
THE SOLUTION
We women are so different. Our personalities and moods are always changing, and I missed lists organized by styles, designed for our individuality.
After all, some days we want to feel bossy and powerful for a company event, and other times we want a soft and delicate outfit for a first date.
The Mood Guide does not reinvent the wheel! Here, we organize the best stuff online taking into account women’s personal tastes and individuality.
WHAT WE BELIEVE
We believe that by thinking in a more individualized curatorship process, where we help women visually identify styles and situations they love, we guide them to use their money on things they really love. That way, we help them find and express their most authentic self, and this process is empowering.
HOW WE DO IT
Think of us as a big wardrobe online, where real millennial women carefully curate the best stuff – from the best and coolest brands – and organize them by style in one place.
We dig deep through awesome websites for women and save you time by organizing the most amazing stuff by mood or lifestyle.
How do want to feel when you get dressed today? What do you wanna express when you put your makeup on? How do you want your guests to feel when you host a dinner in your home.
The Creators
TWO LATINA/BLACK SISTERS WITH A COMMON DREAM: MAKE ONLINE SHOPPING A MORE AUTHENTIC AND CONSCIOUS EXPERIENCE.
☾ LARA – Single mom to the most amazing baby girl, a hopeless dreamer, and chocolate chip cookies queen. Definitely a beach person. Her passion for symbols, color theory, storytelling, design, Jungian psychology, the feminine, and semiotics created the foundation for The Mood Guide.
A degree in graphic design completed with a challenging exchange in Germany and years of experience in advertising plus social media. Proud to have won some creativity awards and scholarships.
☽ STELLA – A corporate world refugee trying to be urban again after living off-grid. Obsessed with organization and empty spaces. Plant-based, feminist to the core, allergic to injustices since forever. Aunt to the most precious baby girl, business partner to the most creative sister. Definitely a mountain person. Filing for divorce in my early 30s was my first act of pure self-love. Forever a self-healer.
A degree in International Relations, an MBA, and over 15 years of experience in project and team management. Communicates clearly in 3 languages and is learning the 4th.
The Mood Guide Values:
INDIVIDUALITY I ENCOURAGEMENT I MEANING
Everything we write is thinking about the beauty and power that exists behind the individuality of each woman.
We know that our diversity and authenticity must be celebrated, but we also know that it is not easy.
This is why our pillars are individuality, encouragement and meaning.
The Mood Guide Goal:
BE MORE THAN A BUYING GUIDE
01.
DESTROYING LIMITING ESTEREOTYPES.
02.
EMPOWER YOU TO LIVE AN AUTHENTIC LIFE
We believe that small changes change the whole. From minimalism to luxury, consumption is the basis of our choices.
Our point here is to find a way to make consumption to fill the real voids that we women feel, that we can identify the missing part, either to live lighter, or to emerge our mystical side, or to encourage ourselves in our company or in our home. We don’t choose Moods randomly. There is a psychological basis behind the choice of every mood, and from time to time we will launch new ones.
Our intention is to help women make conscient buying choices, by being a more organized alternative to find exactly what they love (organizing by style) and need (explaining the function).
That being said, we are affiliated with the best brands in the USA, so we might get a small commission for some purchases that are made here. But don’t worry, you won’t pay anything extra for this!
PS: To guarantee the authenticity of our curatorship, we don’t feature only products from brands that we are affiliated with. We show everything we love and would buy, and make a long research around the web for the most beautiful and high-quality things out there.